Try GOLD - Free
Tradition with a twist
Financial Express Pune
|January 11, 2026
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
-
"Modern grooms want comfort, versatility, and individuality rather than purely ethnic ensembles," he adds.This season, grooms are gravitating toward structured bandhgalas paired with draped trousers, embroidered tuxedos with subtle Indian detailing, asymmetrical kurtas and hybrid Indo-Western sets, soft metallics, sage green, champagne, ivory, and midnight blue. In fact, Asuka's fusion line now contributes nearly 35% of wedding orders, growing at 40% year-on-year, a testament to how powerfully Indian menswear is evolving.
Personal expression is big
According to Tanya Biswas, co-founder of design house Suta, wedding wardrobes, especially for women, are all about choosing comfort and character over convention. "Pairing sharp blazers with lehengas, slipping into fluid saree-gowns, or twirling in easy co-ord sets is the wedding fusion," says Biswas. Pastel lilacs and sages dominate daytime functions, while deeper emerald and regal red take over the evenings. Suta is seeing a steady 7-8% growth in fusion wear.
This movement is also reflected in the shift toward lighter fabrics. Designer Bhawna Rao observes brides gravitating toward chiffon, georgette, and crepe for refined ease. "Colours like ivory, blush, and metallic tones are replacing the usual reds and maroons," she adds.
This story is from the January 11, 2026 edition of Financial Express Pune.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Pune
Financial Express Pune
Indian football needs to get house in order first
BE CAREFUL WHAT you wish for, you might just get it.
4 mins
January 11, 2026
Financial Express Pune
Dehydration in winter
How to remain adequately hydrated & signs of dehydration in cold weather
2 mins
January 11, 2026
Financial Express Pune
The role of language in shaping identity
China’s new gender-neutral pronoun is part of a global linguistic shift
3 mins
January 11, 2026
Financial Express Pune
Demand for luxury second homes on the rise
Shift led by higher incomes, focus on wellness
1 min
January 11, 2026
Financial Express Pune
DIY URBANISM
How residents are cleaning, greening and reclaiming their cities, one filthy river, dumping ground, or neglected corner at a time
3 mins
January 11, 2026
Financial Express Pune
A pinch too much!
The average Indian consumes twice the amount of salt they should - the damage remains invisible until it's too late
4 mins
January 11, 2026
Financial Express Pune
EV push to electrify market in '26
THE ELECTRIC PASSENGER vehicle market is set to move closer to the mainstream in 2026 as the country's largest carmakers enter the segment and existing leaders widen their portfolios, building on the sharp expansion seen last year.
1 min
January 11, 2026
Financial Express Pune
Exxon calls Venezuela ‘uninvestable’
AWAITING GUARANTEES
1 mins
January 11, 2026
Financial Express Pune
Budget likely to focus on debt goals & fiscal deficit
More investment, efficiency for high growth: EAC head 'Strong turnaround for banking'
1 min
January 11, 2026
Financial Express Pune
Lemon Tree bifurcates businesses
LEMON TREE HOTELS on Saturday announced a reorganisation, leading to bifurcation of its businesses under two different entities.
1 min
January 11, 2026
Listen
Translate
Change font size
