Try GOLD - Free
Targeting in-between moments
Financial Express Pune
|March 23, 2026
WHY ARE BRANDS LAUNCHING PROPRIETARY MICRODRAMAS
Sharma-ji gets an invitation to the wedding of Rinki, the best friend of his daughter Jahnvi, and the daughter of their neighbour, the Mehta family. While Jahnvi and her mother are excited to hear the news, Sharma-ji refuses to attend the wedding over a five-year-old tiff with the Mehta family. Jahnvi tries to convince her father but finds no success. Not one to give up easily, she thinks of a new way to convince her father to attend the wedding.
No, that's not the storyline of the newest daily soap on your favourite general entertainment channel but an opening episode of 'Myntra Mohalla' (the names of the characters have been changed though), a microdrama released by online fashion store Myntra.
Myntra is not alone.
This story is from the March 23, 2026 edition of Financial Express Pune.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Pune
Financial Express Pune
Ceasefire collapses
HE WARNED THAT Iranian forces were preparing a “heavy response” without revealing details.
2 mins
April 09, 2026
Financial Express Pune
'Restrictions on forex position won't remain forever'
In the post-policy press conference, RBI Governor Sanjay Malhotra and the deputy governors spoke on the impact of the West Asia war and the rationale behind the measures taken to arrest the rupee depreciation.
3 mins
April 09, 2026
Financial Express Pune
Joshi: 55.29 GW non-fossil capacity added in FY26
INDIA ADDED A record 55.29 GW of non-fossil fuel-based power capacity in 2025-26, taking the total installed non-fossil capacity to 283.46 GW, as the country expanded renewable energy deployment and moved to third position globally.
1 mins
April 09, 2026
Financial Express Pune
The waiting game: RBI has done well to hold its horses
RESERVE BANK OF India (RBI) Governor Sanjay Malhotra has done well to refrain from immediate rate action, despite bond markets having anticipated one.
2 mins
April 09, 2026
Financial Express Pune
Titan expects 46% revenue growth in Q4
JEWELLERY AND WATCH-MAKER Titan Co is expected to have registered a 46% growth in revenue during the March quarter of FY26, aided by surging gold prices, according to the company’s latest quarterly update. The Tata Group-managed company recorded a 40% growth in standalone revenue during the October-December quarter.
1 min
April 09, 2026
Financial Express Pune
March contraction hits FMCG amid Iran crisis
FAST-MOVING CONSUMER GOODS (FMCG) sector saw a sharp deceleration in growth in the March quarter of FY26, as weak urban demand and geopolitical tensions in West Asia weighed on consumer sentiment, according to Bizom data shared exclusively with FE.
1 mins
April 09, 2026
Financial Express Pune
Assam, Kerala vote today
VOTING FOR ASSEMBLY elections in the states of Kerala and Assam, along with the Union Territory of Puducherry, will be held on Thursday, marking the first phase of the 2026 state election cycle.
1 mins
April 09, 2026
Financial Express Pune
Caution prevails as carriers delay full return to West Asia skies
DOMESTIC AIRLINES ARE in no hurry to fully resume operations over West Asia airspace, adopting a cautious, wait-and-watch approach despite early signs of easing geopolitical tensions.
2 mins
April 09, 2026
Financial Express Pune
'Funding will help double AUM to ₹30,000 crore'
Digital lender KreditBee has raised $280 million in a Series E round, marking one of the largest startup funding rounds so far this year, that too, at a unicorn valuation of $1.5 billion.
2 mins
April 09, 2026
Financial Express Pune
Truce in dire straits
Vance to lead US delegation to Pak for Iran talks on Saturday
2 mins
April 09, 2026
Listen
Translate
Change font size