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Rizta-fuelled Ather Narrows Gap with Ola in E2W Sales
Financial Express Pune
|July 24, 2025
BENGALURU-BASED ATHER Energy has significantly closed the gap with its cross-city rival and is now within striking distance of Ola Electric for the third spot in monthly electric two-wheeler (E2W) sales.
In July so far, Ather has sold 10,754 units, capturing a 16% share in total E2W sales, while Ola Electric is just 516 units ahead with 11,270 units and a 16.6% share, according to Vahan data.
A year ago, Ola dominated the E2W market, clocking sales of 41,803 units and commanding a 39% market share. However, the Bhavish Aggarwal-led company has since ceded its leadership position to legacy players like TVS Motor and Bajaj Auto, amid concerns around product quality, weak after-sales service, and regulatory scrutiny over discrepancies in reported sales data.
This story is from the July 24, 2025 edition of Financial Express Pune.
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