Monsoon makeover for Kerala, Assam

"GOA IS STEADILY reshaping the narrative around monsoon tourism with monsoon months now emerging as a time for rich cultural experiences and meaningful travel.

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This evolving perception is reflected in the steady rise in tourist footfall during the rainy months," Kedar Naik, director of tourism, Government of Goa, told FE.

Goa tourist arrival data also show a marked increase in the monsoon months. June 2023 recorded 635,768 visitors, while June 2024 saw 778,268; July 2023 welcomed 545,760 tourists, rising to 651,200 in July 2024; in August 2023, arrivals stood at 622,072, growing to 730,197 in August 2024. PA Mohamed Riyas, minister for public works department & tourism, Government of Kerala, told FE, "This year, our focus is on responsible and experiential tourism, showcasing monsoon as a distinctive travel season. The focus is on Ayurveda, nature-based experiences and sustained efforts across international trade fairs, roadshows, and digital campaigns to position Kerala as an all-season experiential destination. Kerala will be promoted as a premier destination for weddings and well-equipped hospitality infrastructure. We do expect higher footfalls, both domestic and international, this year especially during the monsoon."