Transparency is key

Inside Meesho’s fix for India’s fragmented logistics market

- AYANTI BERA

E-COMMERCE STARTUP MEESHO has launched Valmo, a decentralised network of micro-entrepreneurs who provide first-mile, last-mile or sorting solutions to Meesho sellers, unlike third-party logistics (3PL) players who provide end-to-end services. Short for value+movement, Valmo aims to build a low-cost logistics network across India, to help Meesho cut down some overheads and reduce some of its reliance on 3PL partners.

This will keep Valmo's network at Valmo to least 5% cheaper than the next player on a lane, which the company said can easily be increased to 10%. For now, Meesho is passing on this savings to the sellers, to lower the price of some products. It hopes that with lower supply-chain costs, it will get closer to its target of onboarding 10 million sellers in three years.