Stitching aspirations into reality

Inside the journey of Vijay Bansal, who turned lessons in honesty and hustle into Rs. 2100 crore in style

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The journey of Cantabil epitomizes the true spirit of Indian entrepreneurship. It is a story marked by resilience, progressive vision, smart execution, and an unyielding commitment to value creation. Founded by Vijay Bansal, Cantabil grew from humble beginnings as a small family-run general store in Jind, Haryana, to becoming a 2100 crore retail fashion brand with 650+ stores across India. This remarkable transformation unveils deep lessons and the power of persistence in the face of adversity. Currently, Cantabil is more than justa retail brand—it is a testament to the transformative power of value addition, customer focus, and the unflagging spirit of its founder, Vijay Bansal. It stands as an emblem of aspiration for millions, driven by values deeply rooted in honesty and smart vision & execution.

Founder of Cantabil, Mr. Vijay Bansal, started his entrepreneurial journey from his small family-run general store. After completing his B.Com in 1979, he naturally moved forward with his family business. This phase taught him the critical importance of understanding the customer and the supply chain. His venture into distribution exposed him to some of India's biggest brands, from Amul to Colgate. He learned business through door-to-door sales, chasing distributions, and navigating setbacks. Initially, his business witnessed early losses, but this instilled in him a vital lesson on value addition and vertical integration. Bansal experienced firsthand the compounding effect of moving upward along the value chain, a lesson that later became a strategic cornerstone for Cantabil.

Inception of Cantabil