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Financial Express Mumbai
|July 06, 2025
A SIMPLE SEARCH on any browser throws up millions of options. But a user is now presented with options even before hitting the search button on Google.
Users in India now have multiple ways in which they can use Google or ask the search engine a query. With Google's newly launched AI mode in India on June 24, typing into a search bar has become outdated. A user can enter a voice prompt, or even upload pictures for Google to throw up hits and AI-generated summaries for. Web searches are being made easier or more user-friendly across the board.
Currently, AI mode is available only in the US and India and only in English.
Google has also been releasing ads to encourage users to make use of the AI mode, through Google doodles, share options, and other advertising tactics. Having been recently launched, the AI mode icon is not available for Indian users on the home page. Instead, the user will have to click on the Search Labs icon (beaker) on the home page, which will lead them to 'join the AI Mode experiment' on Google.
This story is from the July 06, 2025 edition of Financial Express Mumbai.
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