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Microsoft bets on social stars like Alix to counter ChatGPT
Financial Express Mumbai
|November 11, 2025
MICROSOFT CORPORATION, EAGER to boost downloads of its Copilot chatbot,has recruited some of the most popularinflu-encers in America to push a message to young consumers that might be summed up as: Our AI assistant is as cool as ChatGPT.
Microsoft could use the help. The company recently said its family of Copilot assistants attracts 150 millionactive users each month. But OpenAl’s Chat-GPT claims 800 million weekly active users,and Google’s Gemini boasts 650 million a month.
Microsoft has an edge with corporate customers, thanks toa longhistory of selling them software and cloud services. But it has struggled to crack the con-sumermarket — especially people under 30.
This story is from the November 11, 2025 edition of Financial Express Mumbai.
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