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HUL sees hit to Q2 sales from GST 2.0 disruptions

Financial Express Mumbai

|

September 27, 2025

HINDUSTAN UNILEVER (HUL) on Friday said it saw a shortterm impact on sales inthe September quarter (Q2FY26) dueto the GST 2.0 reforms that kicked in this week.

- VIVEAT SUSAN PINTO

The country’s largest consumer goods company made the disclosure in its first-ever business update to stock exchanges.

Peers such as Dabur, Marico, Godrej Consumer (GCPL) and AWL Agri Business are expected to come out with their business updates in the coming weeks, sector analysts said. HUL will report its Q2 results on October 23.

The company pointed toa postponement of neworders by trade to clear existing stock and delayed pantry buying by consumers for a slowdown in sales in September. HUL expects near-flat to low single-digit growth for Q2 asa result, with thetrade disruption continuing into October.

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