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Get ready to get disrupted

Financial Express Mumbai

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March 16, 2025

A handbook to thrive in an era of constant change in the world of modern business

- Mohit Hira

Get ready to get disrupted

One of the challenges of writing a book about disruption is that many of the exemplars an author presents can get disrupted by the time the book is published. Another challenge is that some books aim for a wide range of readers—from entrepreneurs to students; and, in doing so, it becomes impossible to satisfy any one of them fully.

Depending on your current position and perspective, K Ganesh's Mastering Disruption: A Practical Guide to Understanding New-Age Business Models is either a timely and insightful handbook, or a pedantic cataloguing of brands and companies listed in various buckets. For Indian entrepreneurs and mid-level managers navigating the VUCA (volatility, uncertainty, complexity, and ambiguity) business landscape, there is much to be learned from this book—but its structure requires a level of patience that is best found in students. For this set of readers, Mastering Disruption may be an ideal reference point.

Drawing from his extensive experience as a serial entrepreneur, investor, and educator, Ganesh provides a lucid and actionable framework for understanding and leveraging disruption in modern business.

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