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Financial Express Lucknow
|July 02, 2025
MOBILE IS REDEFINING FAN LOYALTY & REVENUE MODELS
IN TODAY'S SPORTS ecosystem, every fan carries a stadium in their pocket. That means infrastructure must be mobile-first and infinitely scalable to meet surging demand. The most successful teams and leagues embed fan experiences into apps and messaging platforms — giving exclusive content, live stats, and real-time polls on smartphones to make every moment engaging.
This mobile-first foundation is no longer optional; it's strategic. By prioritizing direct digital channels (apps, chatbots, and social DMs) over one-way broadcasts, we create two-way conversations. Every tap and swipe becomes an opportunity to learn about a fan — their passions and habits — and tailor the experience in real time.
The focus shifts from simply reaching eyeballs to truly engaging individuals through the device they use most.
This story is from the July 02, 2025 edition of Financial Express Lucknow.
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