P&G Cautiously Optimistic About FY26 FMCG Demand

Healthy revival in rural demand; urban recovery to take time, says firm

- VIVEAT SUSAN PINTO

Procter & Gamble Hygiene and Healthcare (PGHH) and Gillette India (GI), both listed entities of Procter & Gamble (P&G) India, said in their investor calls on Thursday that they remained "cautiously optimistic" about fast-moving consumer goods (FMCG) demand in FY26 amid shifting consumption trends. While non-food inflation continued to be within the RBI's target range of 4%, food inflation was a key monitorable, the companies stated. Also, the companies would keep a close watch on evolving global trade policies to understand its impact on inflation and demand.

"Rural demand is showing signs of healthy recovery while urban India continues to face challenges," PGHH and Gillette India leadership said in the calls led by MD and CEO of P&G India V Kumar.