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Outdoing the living room
Financial Express Lucknow
|April 21, 2025
Premium formats are reshaping cinema as a lifestyle offering
AS STREAMING TAKES centrestage, cinema chains are looking at new ways to draw audiences. From plush recliners and artisanal menus to immersive technologies like Dolby Vision and 4DX, the country's multiplexes are turning theatres into high-end destinations. Dolby Laboratories has jumped onto the bandwagon and announced it will bring its flagship Dolby Cinema format to India in partnership with six regional exhibitors.
According to industry observers, the shift is driven by more than just technology—it's a lifestyle pivot. "Ad-free screenings, plush recliner seating, and curated, locally inspired F&B offerings are redefining the movie-going experience as a lifestyle indulgence rather than just entertainment," says Chandrashekhar Mantha, media & entertainment sector leader at Deloitte India.
This story is from the April 21, 2025 edition of Financial Express Lucknow.
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