Try GOLD - Free
Jeep is the rare car brand that's cutting prices right now
Financial Express Lucknow
|January 10, 2026
STELLANTIS NV'S JEEP brand is mounting a turnaround bid by cutting prices, an unusual strategyin an increasingly exorbitant US car market.
The quintessential SUV brand has simplified its lineup, offering fewer model iterations and reducing up-charges. Take the Wrangler, for example - Jeep has both trimmed base prices and slashed the cost of configuring its halo vehicle with extra options.
A Wrangler Sport S now starts at $42,495, down $1,350 from the prior model year. Opting for a version with LED lights, all-terrain tires, and a heated steering wheel and seats now sets a customer back roughly another $5,000, instead of almost $9,400 previously.
"We did this on every car,"
This story is from the January 10, 2026 edition of Financial Express Lucknow.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Lucknow
Financial Express Lucknow
Focus on education, skilling, employment
DIGITAL LEARNING, INDUSTRY-ALIGNED SKILLING
1 mins
January 12, 2026
Financial Express Lucknow
Modi pitches stability as firms commit to state
PRIME MINISTER NARENDRA Modi on Sunday said India is passing through a phase of unprecedented certainty and political stability at a time when the global economy is facing prolonged uncertainty, positioning the country as a dependable destination for long-term investment.
1 mins
January 12, 2026
Financial Express Lucknow
Govt seeks source code...
LAST MONTH, IT revoked an order mandating a state-run cyber safety app on phones amid concerns over surveillance.
1 min
January 12, 2026
Financial Express Lucknow
Digi Yatra to add 17 airports as adoption rises to 30%
TRAVELLING THROUGH INDIAN airports is set to get faster and less stressful for a large chunk of Indian flyers as Digi Yatra gears up to add its biometric-based travel system across 17 additional airports during the current financial year.
1 mins
January 12, 2026
Financial Express Lucknow
X admits lapse on Grok AI content; removes 3.5K posts, 600 accounts
COMPLIANCE PUSH
1 min
January 12, 2026
Financial Express Lucknow
Integration & accountability to drive next phase
Co-founder and vice-chairman, AIONOS AI MARKS
1 min
January 12, 2026
Financial Express Lucknow
Modi-Merz meet today; key agreements on agenda
INDIA AND GERMANY are set to sign a series of agreements on semiconductors, critical minerals, skill development, and a defence and security roadmap during German Chancellor Friedrich Merz's meeting with Prime Minister Narendra Modi in Ahmedabad on Monday.
1 mins
January 12, 2026
Financial Express Lucknow
In search of differentiation
MATTRESS MAKERS ARE HANGING THEIR HATS ON EMOTION, NOT SPECS
2 mins
January 12, 2026
Financial Express Lucknow
Goods shipments to China buck trend, grow at a fast clip
INDIA'S SHRIMP EXPORTS facing tariffs up to 58% in the US have found a new, fast-growing market in China.
1 mins
January 12, 2026
Financial Express Lucknow
RBI advocates disclosure of NPA; banks approach CIC
FOUR MAJOR BANKS — Bank of Baroda, RBL Bank, Yes Bank and State Bank of India — have approached the CIC objecting to the disclosure of information such as the list of defaulters and NPA, penalties and inspection reports, even as the RBI termed the records “liable to be disclosed” under the RTI Act.
1 min
January 12, 2026
Listen
Translate
Change font size