It's the season of fruits in the beauty world

How skincare & makeup brands are packing a fruity punch to transform your daily routine into healthy ritual

- VAISHALI DAR

BANANA, AVOCADO, WATERMELON and papaya—once reserved for smoothies and snacks, they have now become key ingredients for skincare and makeup products, making these fruits not just good for your tummy but also for your skin. Fruit-infused skincare is the new buzzword in the beauty world and brands are using them now more than ever before in their products to transform your daily routine into a healthy ritual.

"There's a growing demand for products that blend performance with purity," says Samrath Bedi, executive director of Forest Essentials, a luxury ayurveda brand that uses seasonal botanicals like baobab fruit extract and papaya enzymes in their serums, addressing skin concerns like ageing and fatigue.

Similarly, RENEE Cosmetics has launched a glass skin gel sunscreen infused with watermelon and beetroot extract. Lotus Herbals has introduced a line of dermaceutical products featuring kojic acid, berry extracts and acai to tackle dark spots, pigmentation and melasma.