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Global ad agencies colluded on fees: CCI

Financial Express Lucknow

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May 24, 2025

Media Sector Under Lens

- ADITYA KALRA

INDIA'S ANTITRUST BODY found that global ad agencies breached laws by coordinating on commissions they charge advertisers, prompting the watchdog's raids on advertising and media companies in March, according to a document which sheds new light on the investigation into the media sector.

The Competition Commission of India (CCI) conducted surprise raids in March at the local offices of ad agencies WPP-owned GroupM, Interpublic, Publicis and Dentsu and at the offices of an Indian broadcasters' body and an association of advertising firms.

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