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Financial Express Lucknow
|July 21, 2025
Will the Indian creators’ Wimbledon sojourn improve tennis viewership?
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at 3,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.
Now you see why JioHotstar enlisted a line-up of popular Indian influencers to amplify its Wimbledon 2025 campaign. Among them were Sakshi Keswani, Abhijeet Kain, Unnati Malharkar and Manav Chhabra, along with Olympic gold medalist Neeraj Chopra.
This story is from the July 21, 2025 edition of Financial Express Lucknow.
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