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Diverging from Big Tech to prioritise low cost
Financial Express Lucknow
|December 29, 2025
RAKUTEN GROUPIS expanding its AI team under the stewardship of a Google veteran and building models with a focus on cost efficiency.
Ting Cai, now three years into his tenure at the head of the e-commerce pioneer’s AI team, has the task of creating systems that would augment its businesses and support the handling of commercial transactions at a low cost. He oversees a team that’s grown to 1,000 this year and has a battery of “thousands” of Nvidia chips to work with.
Tokyo-based Rakuten is wrestling with a struggling mobile business and constant competition in online shopping, both of which could get a significant boost from effective deployment of new AI tools. But the emphasis on doing that profitably from early on is where the company stands out from other large tech firms.
This story is from the December 29, 2025 edition of Financial Express Lucknow.
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