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Reels dominate India's video consumption, TV falls behind
Financial Express Kolkata
|September 12, 2025
A NEW STUDY BY research firm Ipsos shows that short-form video has overtaken television as India's top choice for video consumption, with Meta's Reels emerging as the frontrunner.
Commissioned by Meta, the study found that 97% of Indian consumers watch short-form video on some platform at least once a day, compared with 83% for television. Reels leads the category with 95% daily usage, cutting across age groups and socio-economic classes.
This story is from the September 12, 2025 edition of Financial Express Kolkata.
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