Viksit Bharat: CSR, philanthropy to drive change

INDIA'S GIVING JOURNEY is at a historic inflection point.

- (By Amit Chandra, founder at A.T.E. Chandra Foundation and Anubha Sah, chief of staffat A.T.E. Chandra Foundation. With inputs from Deepa Varadarajan (co-founder & director at Pramiti Philanthropy Partners), Amrtha K.(COO at A.T.E. Chandra Foundation) & Sharmista Chaudhury, (commu- nications head at A.T.E. Chandra Foundation).

After over the past decade, with %35,000+ crore of annual flows growing at double digits, the CSR law has resulted in a large and predictable flow of domestic capital being channeled for social development. Alongside, a new generation of philanthropists has emerged.There are green shoots which provide great hope that CSR and philanthropy could finally break out and embrace systemic change.Early evidence suggests that both accelerating and deepening this movement requires being guided by five fundamentals, forming the 5C framework, a blueprint to unlock the power of giving in shaping a Viksit Bharat: catalytic change, core, capacity, collaboration, and compassion.

Catalytic change