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New-age snack brands sparkle
Financial Express Kochi
|October 20, 2025
IN THE RUN-UP to Diwali, new-age snack brands are going all out to make the most of the festive rush.
From South Indian sweets to artisanal baked goods, demand for regional, clean-label and gifting-friendly snacks is surging across both e-commerce and quick-commerce platforms.
At Sweet Karam Coffee’s buzzing 30,000 sq ft warehouse in Chennai, over a hundred team members are busy hand-packing festive orders. “This Diwali, we have gone all out to bring the taste and tales of South India to homes across the country,’ Nalini Parthiban, co-founder and CEO, told FE. The brand’s festive lineup blends traditional sweets like Dharwad Peda, boondi laddu and athirasam with newer creations such as rose milk burfi and mango burfi.
This story is from the October 20, 2025 edition of Financial Express Kochi.
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