Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Lovechild thrives in mass premium, House of Masaba targets luxury
Financial Express Kochi
|August 12, 2025
ACTOR-ENTREPRENEUR MASABA Gupta has adopted a two-pronged growth strategy — keeping her beauty brand Lovechild firmly in the mass premium segment while pivoting her fashion label House of Masaba towards luxury bridalwear and fine jewellery.
Speaking to FE, she said that quick commerce is fuelling Lovechild's expansion, in addition to the brand's website, marketplaces, and physical retail presence.
On Lovechild's customer traction, Gupta highlighted the brand's strong direct-to-consumer presence. "Brand.com (the brand's website) is almost 70% of our revenue right now, which is unheard of in beauty, because you typically need a marketplace to succeed," she said, underscoring the power of brand-led commerce in building loyalty and control.
She added that apart from the product portfolio, her hands-on approach to marketing has been a factor in driving website traffic and traction.
More recently, quick commerce has emerged as a critical growth channel. Gupta described it as a "game changer," with Blinkit standing out as the largest and fastest-growing platform.
This story is from the August 12, 2025 edition of Financial Express Kochi.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Kochi
Financial Express Kochi
Delhi most polluted,60% districts in India breach annual PM2.5 limits
DELHI RANKED AS the most polluted among 33 states and Union territories with an annual mean PM2.5 concentration of 101 micrograms per cubic metre, 2.5 times the Indian standard and 20 times the WHO guideline, according to a new satellite-based analysis.
1 min
November 26, 2025
Financial Express Kochi
'With Sierra, we're targeting SUV market share of 20-25%'
Tata Motors relaunched the Sierra on Tuesday. Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, tells Akbar Merchant the SUV should appeal to younger buyers looking for something different in terms of styling, a premium feel and who want their SUVs to reflect their personality. Excerpts:
1 mins
November 26, 2025
Financial Express Kochi
Labour codes to push social security cover to 85% in 3 yrs: SBI Research
THE IMPLEMENTATION OF the four new labour codes will boost social security coverage to 85% in next 2-3 years and would generate additional employment for 7.7 million people, a report by the State Bank of India Research said on Tuesday. It, however, cautioned about the possibility of short-run frictions followed by medium-run gains as compliance costs fall and formal hiring expands.
1 mins
November 26, 2025
Financial Express Kochi
Centre considering import tariff on some steel goods
THE GOVERNMENT IS considering extending an import tariff, locally known as a safeguard duty, on some steel products to counter cheaper imports primarily from China, according to a source with direct knowledge of the matter.
1 min
November 26, 2025
Financial Express Kochi
The quest for cultural relevance
LIVE EVENTS CAN PROVIDE A SPIKE IN SALES AND VISIBILITY BUT ARE YET TO EMERGE AS A MAJOR REVENUE STREAM
3 mins
November 26, 2025
Financial Express Kochi
PSB chiefs told to expedite pending IBC cases at NCLT
TOADDRESS DELAYS in pending Insolvency and Bankruptcy Code (IBC) cases at the National Company Law Tribunal (NCLT), financial services secretary M Nagaraju on Tuesday asked public sector banks (PSBs) chiefs to strictly adhere to timelines for admitting corporate insolvency resolution process (CIRP) applications and completing resolutions, the finance ministry said.
1 min
November 26, 2025
Financial Express Kochi
Mini-grid firm Husk to raise $400 mn
HUSK POWER SYSTEMS, the world's biggest solar mini-grid operator, has begun an industry-record capital raise of $400 million as it seeks to grow revenue tenfold by 2030 and prepare for an initial public offering.
1 mins
November 26, 2025
Financial Express Kochi
Ayni exit may limit regional outreach
As geopolitical competition intensifies in Central Asia, India will have to prioritise transparent and reliable connectivity strategies
3 mins
November 26, 2025
Financial Express Kochi
NPCI arm to roll out value-added financial services on BHIM app
NPCI BHIM SERVICES (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), will soon roll out value-added financial services on the Bharat Interface for Money (BHIM) app platform, beginning with credit cards.
1 mins
November 26, 2025
Financial Express Kochi
India's climate action must fuel growth, says CEA
INDIA'S ENERGY TRANSITION and climate action must be firmly aligned with national development priorities and cannot come at the cost of economic momentum, Chief Economic Advisor V Anantha Nageswaran on Tuesday said, adding that the economy set to cross the $4-trillion mark in the current fiscal.
1 min
November 26, 2025
Listen
Translate
Change font size