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India’s women cricket team knock ad rates out of the park
Financial Express Kochi
|November 01, 2025
Spot rates for Sunday's final match zoom 40% as win against Australia catches nation's imagination
WHEN AMANJOT KAUR struck the winning boundary off Australia’s Sophie Molineux in the semifinal on Thursday, it not only led to the biggest win for India’s women cricket team, it also ensured the television spot rates for the Sunday decider surge by around 40%.
TV ad spots for India games, which were at ₹3 lakh per 10 seconds at the start of the tournament, have climbed up to ₹5 lakh for the final. On digital, the ad rates are now between ₹650-700 per CPM (cost per mille/thousand), up from ₹400-500.
“Advertisers are likely to scramble for ad spots at the last moment,” says a market observer.
This story is from the November 01, 2025 edition of Financial Express Kochi.
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