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Financial Express Kochi
|January 19, 2025
The Indian corporate golf calendar is just packed
SCOTLAND MAY BE the home of golf. Thailand may be the most visited golf destination in Asia. The PGA Tour, the DP World Tour and LIV Golf might be the premier professional tourneys in the world, but as far as corporate golf events go, India is in a league of its own.
While our cohorts in Europe mostly 'pay and play' in events, usually pulling their own golf trolleys, we're wined and dined, plied with substantial goodie bags, not to mention the on-course prizes, the trophies, and sometimes, even lucky draws. We're thoroughly pampered; corporate golfers in India are. To understand that, you need some reference. Last month, your columnist travelled to Mauritius to play in the pro-am of that country's national open. A big ticket event for the pros and major CRM and outreach exercise for the main sponsor - AfrAsia Bank. Needless to say there was fabulous hospitality, VIP enclosures, evening soirees and the like.
This story is from the January 19, 2025 edition of Financial Express Kochi.
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