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Goafest 2025 kicks off today; entries cross 4,000 mark
Financial Express Kochi
|May 21, 2025
The swelling number of entries in this year's Abby Awards tells us there's still major value in these laurels.
Agencies and brands aren't just chasing metals; they're chasing validation. "Advertising awards are important not instead of business results, but because of them. Great work that wins awards is almost always rooted in a powerful idea that shifts perception, builds brand love, or moves people to act. In short, it works," says creative mentor of Goafest 2025 Rohit Ohri, a former chairman & CEO of FCB Group India, & founder, Original.
"Of course, business results are the ultimate proof of success. But awards serve another critical role: they attract talent, inspire teams, and signal to the world that this is an industry that prizes innovation, not just execution."
This story is from the May 21, 2025 edition of Financial Express Kochi.
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