Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Ad spends up 25% this Navratri
Financial Express Kochi
|October 08, 2025
FESTIVE AD SPENDING this Navratri has grown by roughly 25% from last year, adding up to nearly ₹5,400 crore in extra marketing activity,according to industry sources.
The surge reflects not only buoyant consumer sentiment but also a shift in strategy as brands compete to capture attention in a crowded festive season that stretches till Diwali.
E-commerce platforms remained the most aggressive spenders, with campaign volumes rising close to 30% during Navratri-led sales events. Quick commerce, meanwhile, set the stage for personal care, snacks, and gifting essentials, with ad volumes also up 30% from last year. "Digital now commands close to 40% of total festive budgets, with brands pushing performanceheavy, data-led campaigns," adds Meher Patel, founder of
Hector, adding that cost-perclick in beauty alone had jumped 22% from 2024 levels.
This story is from the October 08, 2025 edition of Financial Express Kochi.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Kochi
Financial Express Kochi
Small town India reveals big appetite to eat out
Restaurants find sweet spots in Tier-II, Tier-III cities
1 min
November 30, 2025
Financial Express Kochi
From the horse’s mouth
Leadership skills sound better when coming from a leader
4 mins
November 30, 2025
Financial Express Kochi
More than just bones
How vitamin D is essential for overall health
2 mins
November 30, 2025
Financial Express Kochi
'Top 3-5% is an India that will always grow; our biz built for it'
Avni & Ashni Biyani on why they pivoted in going premium despite having the DNA of mass retail, what their father Kishor Biyani's legacy means, and how it opens doors for them
4 mins
November 30, 2025
Financial Express Kochi
Adobe: US Black Friday online sales hit record $11.8 billion
AMERICAN SHOPPERS SPENT arecord $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.
1 min
November 30, 2025
Financial Express Kochi
Mapping the sense of what’s going on
Scientists are examining the flow of signals that travel from within the body to the brain
4 mins
November 30, 2025
Financial Express Kochi
Working on strategy to face opposition: CM
Siddaramaiah, his deputy assure a united front
1 min
November 30, 2025
Financial Express Kochi
Now X marks your location
Will X’s new location feature serve as a boon or a bane for its users?
4 mins
November 30, 2025
Financial Express Kochi
Air India issues travel advisory for Cyclone Ditwah
Flights cancelled at Chennai airport as IMD issues red alert
1 min
November 30, 2025
Financial Express Kochi
Airbus A320s grounded
IN THE CASE of Air India Express, 25 planes have been impacted, and software upgrades have been completed for 17 aircraft as of 5.30 pm.
2 mins
November 30, 2025
Listen
Translate
Change font size