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10-Minute Food Delivery May Not Be Viable: Experts
Financial Express Kochi
|February 10, 2025
THE 10-MINUTE INSTANT food delivery segment, led by Zepto Cafe, Swiggy's Snacc, Blinkit's Bistro and emerging startups like Swish and Zing is the latest trend in the startup ecosystem.
However, industry experts caution that its sustainability remains uncertain. They believe the model is leveraging the success of quick commerce but may not be viable in the long run. Instead, it could serve as an additional revenue stream for q-commerce players rather than becoming a dominant force in the food delivery industry. Startups focused exclusively on this model may face scalability challenges.
Unlike q-commerce, which is projected to grow at an annual rate of 8.05% from 2025 to 2029, 10-minute food delivery faces significant hurdles. Over 80% of food items take longer than 30 minutes to prepare and deliver. This limits the model to pre-packaged and reheated snacks like sandwiches and croissants.
This story is from the February 10, 2025 edition of Financial Express Kochi.
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