Timed Interiors

A PREDICTABLE DELIVERY PROMISE BECAME THE ORGANISING PRINCIPLE FOR HOMELANE’S ATTEMPT TO FIX THE UNCERTAINTY OF HOME INTERIORS

- S SHANTHI

THE IDEA FOR HomeLane took shape not inside the interior design industry but during an unsatisfactory personal experience. Srikanth Iyer, now CEO and co-founder of the Bengaluru-based firm, had taken on a couple of apartment interior projects while working in the edtech sector at Pearson. The experience, including one project for his own home, left him dissatisfied.

“I was spending so much money but the experience was unpredictable. I wondered why, but never thought I would try to solve this problem,” he recalls.

The thought stayed with him. A couple of years later, while considering his next move, the problem resurfaced. The idea of building a company around making home interiors predictable began to take shape. That became HomeLane.

The entrepreneurial impulse itself had appeared earlier. Iyer graduated in computer science engineering from RV College of Engineering, Bengaluru, in 1992 and later completed a postgraduate diploma in software engineering from Harvard University’s Division of Continuing Education in 1993. During college, he says, academics and sports both shaped his approach to work and competition.