Try GOLD - Free
The cup runneth over
Financial Express Hyderabad
|March 16, 2026
BRANDS ARE PADDING UP THIS IPL SEASON WITH HUMOUR, NOSTALGIA AND MICRO-CREATIVES
According to Google, nearly 90% of sports fans use a second screen while watching live matches, turning mobile devices into the centre of real-time engagement.
According to Comscore data, nearly 90% of IPL streaming consumption during the 2025 season occured via mobile, with 62% of that audience falling within the 18 to 34 age range.
Over a 10-week run, the 2025 season clocked 1.19 billion viewers across TV and digital, cementing the league’s position as one of the largest sporting events globally.
This story is from the March 16, 2026 edition of Financial Express Hyderabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Hyderabad
Financial Express Hyderabad
Singapore steps up AI skills drive
SINGAPORE HAS COMMITTED more than $782 million to become a global hub for AI.
1 min
March 16, 2026
Financial Express Hyderabad
Making tech talent job-ready
SKILLS IN DEMAND
2 mins
March 16, 2026
Financial Express Hyderabad
How new accountants can master the AI era
HUMAN JUDGEMENT WILL BE THE GOLD STANDARD
1 mins
March 16, 2026
Financial Express Hyderabad
Weight-loss drug market to touch ₹5,000 cr by 2030: CareEdge
THE WEIGHT-LOSS DRUGS market in India is projected to grow to around ₹5,000 crore by 2030, up from ₹1,000 crore at present, according to a report by CareEdge Ratings.
1 min
March 16, 2026
Financial Express Hyderabad
'Scheme to cut use of chemical fertilisers a non-starter'
THE PM-PRANAM SCHEME, aimed at reducing chemical fertiliser consumption, has largely remained a \"nonstarter\" in terms of financial disbursement to states, parliamentary panel report said.
1 min
March 16, 2026
Financial Express Hyderabad
Experts seek faster roll-out of coal gasification projects
Though capital-intensive, this route allows strategic resource use, serves as crisis buffer
3 mins
March 16, 2026
Financial Express Hyderabad
The cup runneth over
BRANDS ARE PADDING UP THIS IPL SEASON WITH HUMOUR, NOSTALGIA AND MICRO-CREATIVES
1 mins
March 16, 2026
Financial Express Hyderabad
AI-first approach reshapes staff deployment at Infy
NEW ENGINEERING PROFILES EMERGE AS AI ADOPTION PICKS UP PACE
2 mins
March 16, 2026
Financial Express Hyderabad
Espresso growth: Coffee tech startups brew a success story
Firms tap equipment, service and subscriptions as cafe culture expands
3 mins
March 16, 2026
Financial Express Hyderabad
The biggest oil risk is at the bottom of the barrel
There are prospects for abandonment if war in West Asia intensifies
3 mins
March 16, 2026
Listen
Translate
Change font size