Try GOLD - Free
JioStar’s strategy puts cricket on a sticky wicket
Financial Express Hyderabad
|December 09, 2025
BROADCAST CRISIS
BROADCASTER JIOSTAR'S GOOGLY to ICC just two months ahead of the men’s T20 World Cup is a wake-up call for the country’s cricket ecosystem, say experts.
While cricket still contributes the lion's share to India's sports advertising revenue — 85% of the total sports advertising revenue of around %16,633 crore in 2024 — a 2025 Nielsen report showed that cricket's popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motor-sport, basketball and MMA.
This story is from the December 09, 2025 edition of Financial Express Hyderabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Hyderabad
Financial Express Hyderabad
Entrepreneurship & innovation: Shaping KBS’s global vision
Entrepreneurship and innovation play a pivotal role in advancing the strategic vision of KBS, particularly in its aspiration to position itself as a dynamic, industry-relevant, and globally responsive institution.
1 min
December 18, 2025
Financial Express Hyderabad
Starbucks smells the coffee
Price-sensitive consumers, high rentals prompt shift away from premiumisation
1 mins
December 18, 2025
Financial Express Hyderabad
What matters is usability
THE ENTERPRISE AI space in 2026 will be defined by adoption that ensures tangible ROI for firms.
2 mins
December 18, 2025
Financial Express Hyderabad
Japanese firms eye India for growth
October 17
1 min
December 18, 2025
Financial Express Hyderabad
Multiple re-ratings & upgrades for RIL in 2026: Morgan Stanley
RIL'S INVESTMENTS OF $80 billion across key verticals since the pandemic will start delivering returns from 2026, Morgan Stanley said on Wednesday.
1 mins
December 18, 2025
Financial Express Hyderabad
Telcos seek paid route for spam calls
TELECOM OPERATORS HAVE urged the Telecom Regulatory Authority of India (Trai) to segregate personal calls from bulk commercial traffic and introduce charges for the latter, arguing that the absence of termination costs has made spam cheap and scalable.At present, call termination charges are zero, with personal and bulk calls often using the same interconnection routes.
1 min
December 18, 2025
Financial Express Hyderabad
Goyal: FTA with Oman to aid key labour-intensive sectors
To herald a larger agreement with GCC
3 mins
December 18, 2025
Financial Express Hyderabad
Redesigning Management Learning in AI-Infused Classrooms
I has quietly become part of the foundation of how people learn today.
1 min
December 18, 2025
Financial Express Hyderabad
Homebound in Oscars shortlist for best international feature
NEERAJ GHAYWAN'S HOME-BOUND is among the 15 films shortlisted in the best international feature category at the Oscars, moving a step close to the final five nominations and maybe a win.
1 min
December 18, 2025
Financial Express Hyderabad
Is your AI browser safe?
THESE SYSTEMS PROMISE SMART AUTOMATION BUT POSE SECURITY RISKS AS WELL
3 mins
December 18, 2025
Listen
Translate
Change font size