Fashion's Back in Vogue for Nykaa
Financial Express Hyderabad
|June 03, 2025
Firm Scales Rapid Delivery Model to More Metros
-
NYKAA, formally known as FSN E-Commerce Ventures's beauty and personal care (BPC) net sales value (NSV) grew by an impressive 26% y-o-y in Q4FY25, significantly outpacing the estimated 10% y-o-y growth of the online beauty market (as per I-Sec estimates). This growth was achieved despite a 200 bps q-o-q reduction in discounting intensity.
Advertising revenue, at 5.5% of BPC GMV (excluding owned brands), has not yet recovered. However, we believe this remains a key lever for margin improvement in FY26E. Average order value (AUTC) growth was sustained at 27% y-o-y, while marketing expenses declined by 110 bps q-o-q as a percentage of NSV, indicating better cost efficiency.
This story is from the June 03, 2025 edition of Financial Express Hyderabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Hyderabad
Financial Express Hyderabad
The Aravallis we saw
ROCKS OLDER THAN LIFE ON LAND
1 min
January 03, 2026
Financial Express Hyderabad
The US' post-Trump China strategy
AS LONG AS TRUMP REMAINS IN POWER, THERE IS LITTLE CHANCE OF A RESOLUTION TO THE SINO-AMERICAN CONFLICT
3 mins
January 03, 2026
Financial Express Hyderabad
Tax liability on capital gains as per ownership share in house
• I have a joint property with my mother.
2 mins
January 03, 2026
Financial Express Hyderabad
Nifty smashes record
• Earnings outlook, positive global cues drive rally; investors richer by ₹4.33L cr
1 min
January 03, 2026
Financial Express Hyderabad
Ships with Russian oil signal Reliance plant as destination
AT LEAST THREE tankers carrying Russian crude are indicating Reliance Industries' plant on India's west coast as their next destination, after the refiner restarted some purchases for domestic production.
1 mins
January 03, 2026
Financial Express Hyderabad
Enterprise AI set to move from trials to execution
AS ENTERPRISES HEAD into the new year, artificial intelligence is expected to move out of its experimental phase into a more measured, executionheavy cycle.
2 mins
January 03, 2026
Financial Express Hyderabad
Will is the last word in inheritance with probate now struck off
JUST ENSURE WILL IS UNAMBIGUOUS & LEGALLY SOUND FOR SWIFT CLAIMS
2 mins
January 03, 2026
Financial Express Hyderabad
Era of polished posts over: Instagram chief
INSTAGRAM HEAD ADAM Mosseri has warned that artificial intelligence will upend how people create and interpret visual content online, predicting the end of the “polished” aesthetic and the rise of a more “raw” and imperfect social-media style.
2 mins
January 03, 2026
Financial Express Hyderabad
MSMEs key gainers from two fresh credit schemes
Centre unveils ₹72,95-cr package
2 mins
January 03, 2026
Financial Express Hyderabad
Marico sees Q3 revenue rise on cooling inflation, tax cuts
HOMEGROWN FMCG PLAYER Marico on Friday said it has witnessed \"steady demand\" trends during the December quarter and remain \"optimistic\" about a gradual improvement in consumption in the quarters ahead.
1 mins
January 03, 2026
Listen
Translate
Change font size