BOLLYWOOD IN A LOOP
Financial Express Hyderabad
|December 28, 2025
For Indian cinema, 2025 was the year of sequels, with 2026 looking even bigger, as filmmakers lean into connected stories for guaranteed plots and safe franchises amid creative fatigue. But is the audience lapping it up?
EVEN AS THE Dhurandhar frenzy is on, a buzz is already building up about a sequel to the spy actioner, as is being revealed in the post-credit scene of the film. ‘Dhurandhar to be continued,’ reads the title card, followed by the word ‘Revenge’ and a release date, March 19, 2026.
The instant sequel strategy, involving back-to-back production, clearly attempts to create a franchise-building model and to capitalise on the first film’s momentum, which, in Dhurandhar’s case, helped mint ₹27 crore on its opening day, becoming actor Ranveer Singh’s best opener yet.
The film, directed by Aditya Dhar, continues to perform strongly at the box office, becoming the highest grossing Indian film of 2025 and entering the prestigious ₹1,000-crore club at the global box office. The film has also secured a massive ₹130-crore digital distribution deal with OTT major Netflix for both its chapters.
The year that’s about to go by was undoubtedly all about sequels, the film industry’s most dependable commercial cushion, with filmmakers leaning into them for guaranteed plots and safe franchises. In a highly competitive market driven by box-office collections, critical reception, and audience footfalls, sequels capitalise on pre-built brand value and franchise engine, ensuring instant recognition, builtin audience curiosity, and guaranteed strong openings.
War 2, released on August 14, for instance, collected ₹50 crore on its opening day. Though a box-office failure, the action-thriller film—the sixth instalment in the YRF Spy Universe and sequel to the 2019 film War—emerged as the sixth highest-grossing Indian film of 2025.
Similarly, Housefull 5, a comedy thriller film marking the fifth instalment of the Housefull franchise, was released on June 6, and had a commercially average run, grossing ₹300 crore at the box office. Despite this, it emerged as the eighth highest-grossing Hindi film of 2025.
This story is from the December 28, 2025 edition of Financial Express Hyderabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Hyderabad
Financial Express Hyderabad
The Aravallis we saw
ROCKS OLDER THAN LIFE ON LAND
1 min
January 03, 2026
Financial Express Hyderabad
The US' post-Trump China strategy
AS LONG AS TRUMP REMAINS IN POWER, THERE IS LITTLE CHANCE OF A RESOLUTION TO THE SINO-AMERICAN CONFLICT
3 mins
January 03, 2026
Financial Express Hyderabad
Tax liability on capital gains as per ownership share in house
• I have a joint property with my mother.
2 mins
January 03, 2026
Financial Express Hyderabad
Nifty smashes record
• Earnings outlook, positive global cues drive rally; investors richer by ₹4.33L cr
1 min
January 03, 2026
Financial Express Hyderabad
Ships with Russian oil signal Reliance plant as destination
AT LEAST THREE tankers carrying Russian crude are indicating Reliance Industries' plant on India's west coast as their next destination, after the refiner restarted some purchases for domestic production.
1 mins
January 03, 2026
Financial Express Hyderabad
Enterprise AI set to move from trials to execution
AS ENTERPRISES HEAD into the new year, artificial intelligence is expected to move out of its experimental phase into a more measured, executionheavy cycle.
2 mins
January 03, 2026
Financial Express Hyderabad
Will is the last word in inheritance with probate now struck off
JUST ENSURE WILL IS UNAMBIGUOUS & LEGALLY SOUND FOR SWIFT CLAIMS
2 mins
January 03, 2026
Financial Express Hyderabad
Era of polished posts over: Instagram chief
INSTAGRAM HEAD ADAM Mosseri has warned that artificial intelligence will upend how people create and interpret visual content online, predicting the end of the “polished” aesthetic and the rise of a more “raw” and imperfect social-media style.
2 mins
January 03, 2026
Financial Express Hyderabad
MSMEs key gainers from two fresh credit schemes
Centre unveils ₹72,95-cr package
2 mins
January 03, 2026
Financial Express Hyderabad
Marico sees Q3 revenue rise on cooling inflation, tax cuts
HOMEGROWN FMCG PLAYER Marico on Friday said it has witnessed \"steady demand\" trends during the December quarter and remain \"optimistic\" about a gradual improvement in consumption in the quarters ahead.
1 mins
January 03, 2026
Listen
Translate
Change font size
