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Top 15-20% of consumers are driving growth energy'
Financial Express Delhi
|December 16, 2025
How are you balancing premiumisation with the need for mass-market growth?
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A lot of growth energy is coming from the top 15-20% of consumers. Categories like laundry liquids and pet care are premium relative to traditional alternatives. That said, premiumisation does not mean exclusion-we also focus on making these products accessible through appropriate price points. There is also a growing segment of higherincome rural consumers who aspire to be a part of these categories. The strategy is to ensure availability, affordability through smaller packs, and strong distribution reach.
You mentioned doing selective acquisitions. You wrapped up one recently in male grooming called Muuchstac for ₹450 crore.
Will there be more in the future?
This story is from the December 16, 2025 edition of Financial Express Delhi.
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