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The Souled Store eyes ₹2K cr via IPO
Financial Express Delhi
|February 24, 2025
POP CULTURE MERCHANDISE and casualwear retailer The Souled Store is looking to raise up to ₹2,000 crore through an initial public offering (IPO) in the next 18 months.
The capital will be used to fund its international expansion plans as well as to increase its physical store footprint locally.
The finance team at the Mumbai-headquartered startup has started scouting bankers to decide on the details, Vedang Patel, co-founder, The Souled Store, told FE.
The firm, which started a decade ago with the proposition of pop-culture merchandise for the youth, will also increase store keeping units (SKUs) to include more trinkets like floor rugs, and decorative apparel patches.
"We have identified three levers of expansion - physical footprint in India, go international starting with Dubai, and the range of products available across platforms," Patel said.
This story is from the February 24, 2025 edition of Financial Express Delhi.
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