Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
The new spiritual consumer
Financial Express Delhi
|December 10, 2025
INDIA'S SPIRITUAL PRODUCTS market, valued at approximately ₹10,000 crore, is experiencing a quiet revolution. From consecrated idols and puja essentials to rudraksha, gemstones, and crystals, categories once dominated by neighbourhood stores and temple vendors are now being reshaped by digital-first brands. What's driving this shift isn't just e-commerce convenience—it's a change in how modern Indians engage with spirituality itself.
-
The paradox is striking. While India remains one of the world's most spiritually engaged societies, the infrastructure serving this devotion has barely evolved. Traditional distribution remains fragmented, product authenticity is opaque, and younger consumers - comfortable ordering everything from groceries to jewellery online - have been forced to navigate outdated purchasing experiences for their spiritual needs. The FaithTech category is stepping into this gap by modernising access to it.
This story is from the December 10, 2025 edition of Financial Express Delhi.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Delhi
Financial Express Delhi
Homebound in Oscars shortlist for best international feature
NEERAJ GHAYWAN'S HOME-BOUND is among the 15 films shortlisted in the best international feature category at the Oscars, moving a step close to the final five nominations and maybe a win.
1 min
December 18, 2025
Financial Express Delhi
Bondi shooter came to Hyderabad for nikah in 2001, with son later
BONDI BEACH SHOOTER Sajid Akram brought his European-origin wife to Hyderabad in 2001 for a nikah ceremony, and his son Naveed Akram — a co-accused in the terror attack — around 2004-05 to introduce him to his parents, based on conversations, it has been learnt with investigators who have questioned close relatives.
1 mins
December 18, 2025
Financial Express Delhi
OpenAI in talks to raise $10 billion from Amazon
INITIAL TALKS
1 min
December 18, 2025
Financial Express Delhi
Oracle at the centre of AI-fuelled rent spree
CLOUD-COMPUTING COMPANIES including Oracle, Microsoft and Meta Platforms have committed to spend a combined $500
1 min
December 18, 2025
Financial Express Delhi
States’ fiscal deficit rises to 3.2% in FY25: Icra
THE COMBINED FISCAL deficit of 19 large states, excluding northeast states and Goa, has increased to 3.2% of gross state domestic product (GSDP) in FY25 provisional actuals (PA) from 2.8% in FY22 due to dual pressures of higher revenue deficits and elevated capital spending, a report by ICRA on state government finances revealed.
1 min
December 18, 2025
Financial Express Delhi
EVs get policy push, hybrids lose
Deepens auto industry split; Tata Motors, M&M gain edge
2 mins
December 18, 2025
Financial Express Delhi
Entrepreneurship & innovation: Shaping KBS’s global vision
Entrepreneurship and innovation play a pivotal role in advancing the strategic vision of KBS, particularly in its aspiration to position itself as a dynamic, industry-relevant, and globally responsive institution.
1 min
December 18, 2025
Financial Express Delhi
RBI guv signals rates to stay low
RESERVE BANK OF INDIA (RBI) Governor Sanjay Malhotra expects the country's interest rates to remain low for a \"long period\", he told the Financial Times in an interview published on Wednesday.
1 min
December 18, 2025
Financial Express Delhi
Debt reduction key focus: FM
IT COULD COME in handy for the government which is facing a potential tax revenue shortfall compared with the Budget Estimate, and a possible dip in tax buoyancy in the near term, on account of massive the reliefs offered to taxpayers in terms of income tax and GST reductions.
2 mins
December 18, 2025
Financial Express Delhi
Speciale Invest set to raise ₹1,400-cr fund
Bengaluru- based VC firm prepares fund to Back deep-tech firms
1 min
December 18, 2025
Listen
Translate
Change font size