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Rodrigues’ endorsement value set to swing 100%
Financial Express Delhi
|November 02, 2025
IN ANY CASE, the road to mainstream endorsement has been slippery for women sports stars.
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According to TAM Media Research, film actresses accounted for a staggering 88.8% of ad duration among female celebrities between January and September 2025, while female sportspersons contributed barely 2.8%.
This story is from the November 02, 2025 edition of Financial Express Delhi.
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