Try GOLD - Free
The cup runneth over
Financial Express Chennai
|March 16, 2026
BRANDS ARE PADDING UP THIS IPL SEASON WITH HUMOUR, NOSTALGIA AND MICRO-CREATIVES
According to Google, nearly 90% of sports fans use a second screen while watching live matches, turning mobile devices into the centre of real-time engagement.
According to Comscore data, nearly 90% of IPL streaming consumption during the 2025 season occured via mobile, with 62% of that audience falling within the 18 to 34 age range.
Over a 10-week run, the 2025 season clocked 1.19 billion viewers across TV and digital, cementing the league’s position as one of the largest sporting events globally.
This story is from the March 16, 2026 edition of Financial Express Chennai.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Chennai
Financial Express Chennai
Profit-booking leads to selloff in corp bond funds
NET OUTFLOWS OF ₹21,194 CRORE REPORTED IN LAST 3 MONTHS
1 mins
March 16, 2026
Financial Express Chennai
The cup runneth over
BRANDS ARE PADDING UP THIS IPL SEASON WITH HUMOUR, NOSTALGIA AND MICRO-CREATIVES
1 mins
March 16, 2026
Financial Express Chennai
Panel urges co-lending push to bridge MSME credit gap
The Parliamentary Standing Committee on Finance has urged the government to aggressively expand structured co-lending arrangements between banks and non-banking financial companies (NBFCs) in order to lower the overall cost of capital for small businesses.
1 mins
March 16, 2026
Financial Express Chennai
Change is in the air with new Income-Tax Act from April 1
THE COMING FINANCIAL year is expected to mark a significant shift in India's income tax framework with the introduction of Income-tax Act 2025 and the proposed Income-tax Rules 2026, scheduled to take effect from April 1, 2026.
1 mins
March 16, 2026
Financial Express Chennai
'Under adjudication': Over 6 mn Bengal voters in race against time
SUPPLEMENTARY VOTER LISTS in West Bengal will be issued as judicial officers adjudicate cases of doubtful voters flagged in the SIR exercise, Chief Election Commissioner Gyanesh Kumar said on Sunday.
1 min
March 16, 2026
Financial Express Chennai
Crude oil prices to drive market this week: Analysts
DEVELOPMENTS SURROUNDING
1 min
March 16, 2026
Financial Express Chennai
NHAI hikes annual pass fee by ₹75; effective April 1
THE NATIONAL HIGHWAYS Authority of India (NHAI) on Sunday said it has increased the rate of its annual pass by ₹75 to ₹3,075 for FY27.
1 min
March 16, 2026
Financial Express Chennai
'Scheme to cut use of chemical fertilisers a non-starter'
THE PM-PRANAM SCHEME, aimed at reducing chemical fertiliser consumption, has largely remained a \"nonstarter\" in terms of financial disbursement to states, parliamentary panel report said.
1 min
March 16, 2026
Financial Express Chennai
McKinsey: Indian funds top bet for over 50% of global limited partners
GLOBAL INVESTORS ARE increasingly backing India-focused private market funds, with more than half of the limited partners (LPs) planning to raise their allocation while only 5% expect to cut exposure, according to a report by McKinsey & Company.
1 mins
March 16, 2026
Financial Express Chennai
Cold chain firms gear up for summer surge in q-comm
With demand for frozen desserts and temperature-sensitive products expected to rise sharply, logistics firms are stepping up capacity and operational changes.
1 mins
March 16, 2026
Listen
Translate
Change font size