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Instamart's seller-led pilot store opens in Gurugram
Financial Express Chennai
|December 22, 2025
· Move exploratory with no immediate plans disclosed for broader rollout
SWIGGY'S QUICK COMMERCE vertical Instamart has initiated a pilot experiment with Instamart-branded experiential stores operated by sellers on its platform, with the first such outlet now operational in Gurugram's M3M 65th Avenue.
The stores, positioned near residential societies, are seller-owned and are operated under Instamart branding, with a focus on fresh produce categories where touch-and-feel inspection tend to influence purchase decisions, sources said.
This story is from the December 22, 2025 edition of Financial Express Chennai.
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