'GOBOULT rebranding is part of our IPO journey'

Smart wearables and hearables maker Boult recently branded itself as GOBOULT.

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Co-founder Varun Gupta, in an interaction with S Shanthi, explains the reasons behind the move, the company's AI-first approach, offline and international push, revenue goals, and IPO roadmap. Excerpts:

You have recently rebranded to GOBOULT. Why now? We have been around for eight years and the business has grown steadily. But we want to move upwards and onwards. The category expanded rapidly in the last five years, but prices dipped and now growth is flattening. Consumers are seeking a premium experience, and we want to lead that shift. When we launched products with Mustang and our Klarity professional series, the premiumisation strategy was validated. At the same time, we want to carry forward the credibility Boult has built. We have sold over 30 million products and have strong market presence.

Instead of discarding the old, we are making them cooler and aspirational. This re-branding, with a new logo and identity as GOBOULT, reflects a complete DNA shift.