Gaming Has Another Revenue Card to Play

Gamers in India Are Valuing Progression, Personalization, and Social Connection

- 

"MUCH LIKE SNEAKERS or fashion in the physical world, these digital items carry social value and cultural meaning among gamers. What makes them even more powerful is how real-world brands are being woven into games in authentic ways. When done right, it doesn't feel like advertising; it enhances the story and strengthens player identity," said Akshat Rathee, co-founder & MD of leading esports company NODWIN Gaming.

Gamers in India are valuing progression, personalization, and social connection, whether through unlocking new levels, competing with friends, or customizing avatars, over cash rewards, as per Rajan Navani, president of industry body India Digital Gaming Society (IDGS) & founder-CEO of digital entertainment and tech company Jet Synthesys. "We're seeing a mature shift from 'win-money' to 'win-status and experiences', reflected in the growth of paying gamers and in-app purchases, which include cosmetics, battle passes, and other digital items that enrich gameplay," he added.