Try GOLD - Free
Vanity vs revenue
Financial Express Chandigarh
|August 25, 2025
TREATING DATA AS AN ASSET IS KEY TO SMART DECISION MAKING
DIGITAL ADVERTISING is now the backbone of India's media economy, expected to grow 11.5% in 2025 with ₹10,225 crore in incremental spends, and push its share to nearly 60% of overall ad spends (₹1.6 trillion). Yet, for all its scale, the industry remains without an accepted framework for measurement and best practices.
Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with inconsistent yardsticks and agencies with the task of stitching together fragmented dashboards.
This story is from the August 25, 2025 edition of Financial Express Chandigarh.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Chandigarh
Financial Express Chandigarh
Trump now has his very own oil empire
LET'S DO THE math.
3 mins
January 06, 2026
Financial Express Chandigarh
Sundaram Alternates raises ₹1K cr for realty fund
SUNDARAM ALTERNATES ON Monday said investors have committed ₹1,000 crore to its ESG aligned real estate fund - SA Real Estate Credit Fund V.
1 min
January 06, 2026
Financial Express Chandigarh
Why the safe harbour clause may need a relook
The government has directed X to remove all Grok AI-generated objectionable pictures of women prompted by users.
1 min
January 06, 2026
Financial Express Chandigarh
Mahindra bets on XUV 7XO to extend SUV leadership
XUV RELOADED
1 mins
January 06, 2026
Financial Express Chandigarh
Call on Mustafizur’s ouster from IPL taken at top level in BCCI
THE DECISION TO instruct IPL franchise Kolkata Knight Riders to release Bangladesh pacer Mustafizur Rahman from its squad wasn’t the outcome of discussions among members of the Indian cricket board — the league’s governing council wasn't consulted, either.
1 mins
January 06, 2026
Financial Express Chandigarh
Zomato’s gig economy lives in the grey
Why the debate over the delivery workers' strike misses the limits of absolutes on labour and capital
3 mins
January 06, 2026
Financial Express Chandigarh
Malhotra urges sound underwriting at NBFC meet
RBI GOVERNOR SANJAY Malhotra on Monday reviewed the sectoral health and lending practices of nonbanking financial companies (NBFCs), housing finance companies (HFCs), governmentowned NBFCs and microfinance institutions at a meeting in Mumbai.
1 min
January 06, 2026
Financial Express Chandigarh
AC, fridge sales...
FROM THE FRONT PAGE
1 mins
January 06, 2026
Financial Express Chandigarh
Why India's airlines keep importing their CEOs
QUESTION NOT ABOUT INDIVIDUAL CAPABILITY, BUT ABOUT STRUCTURE
3 mins
January 06, 2026
Financial Express Chandigarh
Govt to resume wheat e-auction
WITH SLUGGISH OFFTAKE due to adequate private stock and prospects of a robust harvest, the Food Corporation of India (FCI) is likely to relaunch e-auction for open market sale of wheat after discontinuing it since early December.
1 mins
January 06, 2026
Listen
Translate
Change font size