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The cup runneth over
Financial Express Chandigarh
|March 16, 2026
BRANDS ARE PADDING UP THIS IPL SEASON WITH HUMOUR, NOSTALGIA AND MICRO-CREATIVES
According to Google, nearly 90% of sports fans use a second screen while watching live matches, turning mobile devices into the centre of real-time engagement.
According to Comscore data, nearly 90% of IPL streaming consumption during the 2025 season occured via mobile, with 62% of that audience falling within the 18 to 34 age range.
Over a 10-week run, the 2025 season clocked 1.19 billion viewers across TV and digital, cementing the league’s position as one of the largest sporting events globally.
This story is from the March 16, 2026 edition of Financial Express Chandigarh.
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