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Cultivate customer loyalty
Financial Express Chandigarh
|December 22, 2025
AS PART OF the digital shopping experience, Al centered loyalty programmes have been enhancing customerstickiness.
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Such initiatives are linked with individual shopping patterns, and rewards or discounts can be customised and aligned with customer interests. AI solutions are capable of analysing purchase history, browsing patterns and individual profiles to provide individualised offers and rewards.
To increase retention of customers and encourage repeat purchases, AI can gamify the loyalty programmes by encouraging referrals or social media participation and provide associated graded rewards. Companies are able to prevent churns and promote repeat purchases with the help of analytics and proactively send offers to customers that would lead to sales.
This story is from the December 22, 2025 edition of Financial Express Chandigarh.
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