Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
'Premiumisation remained a defining trend this festive season'
Financial Express Bengaluru
|October 28, 2025
As festive shopping spreads beyond metros, smaller cities are driving record growth for Amazon India.
-
The 2025 Great Indian Festival saw 2.76 billion customer visits, with nearly 70% from tier 2 and 3 cities, reflecting a shift towards premium choices and faster deliveries. Saurabh Srivastava, vice-president, Amazon India, discusses with Geetika Srivastava the evolving shopping trends, the role of Al, and Amazon’s focus on convenience and value. Excerpts:
What emerging consumer patterns have you seen in tier 2 & 3 cities this festive season, and how is their shopping behaviour different?
During Amazon Great Indian Festival 2025, Amazon India recorded over 2.76 billion customer visits, with 70% from tier 2 and 3 cities, shopping for everything from smartphones and smart TVs to sarees, festive decor, beauty products, and everyday essentials. This year also saw the highest-ever number of sellers registering sales, spanning diverse regions such as Himachal Pradesh, Uttara-khand, Karnataka, Tamil Nadu, Bihar, West Bengal, Goa and Gujarat. Two-day deliveries to Prime members in tier 2 and 3 cities grew by 37% year-on-year. Premiumisation remained a defining trend. Premium smartphones (above ₹30,000) grew by 30%, with 65% coming from tier 2 and 3 cities. Fashion and beauty saw upto 95% yo-y growth in these cities. Amazon Bazaar saw new customers grow by over 400%, with over 65% of users from tier 2 and 3+ cities. Seller success also reached a new high, with the highest-ever participation of small and medium businesses.
Amazon launched Rufus, its GenAI-powered shopping assistant in India. How has Al adoption impacted shopping behaviour?
This story is from the October 28, 2025 edition of Financial Express Bengaluru.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Bengaluru
Financial Express Bengaluru
Coca-Cola India profit up 46.3% to ₹615 crore
Revenue rises 7% in FY25
1 min
December 20, 2025
Financial Express Bengaluru
Chomsky, Gates appear in new Epstein estate photos
CONGRESSIONAL DEMOCRATS RELEASED dozens of new images from the estate of the late convicted sex offender Jeffrey Epstein on Thursday, a day before the US Justice Department is required by law to release unclassified ?files from its investigation of the disgraced financier.
1 min
December 20, 2025
Financial Express Bengaluru
File revised returns if AIS is showing additional income
YOUR QUERIES: INCOME TAX
2 mins
December 20, 2025
Financial Express Bengaluru
Practo to seek banks for 2026 IPO
PRACTO TECHNOLOGIES, WHICH runs a digital health platform, is planning an initial public offering, according to people familiar with the matter, joining a wave of companies rushing to capitalise on India's buoyant market for first-time share sales.
1 min
December 20, 2025
Financial Express Bengaluru
BoJ shadow over a low-cost loan window for India Inc
Bank of Japan hikes rate to a three-decade high of 0.75%; India Inc says impact will be muted
2 mins
December 20, 2025
Financial Express Bengaluru
Flipkart buys majority stake in Minivet AI
WALMART-OWNED FLIPKART has struck a deal to acquire a majority stake in Minivet AI, an AI and machine learning solutions provider, as the e-commerce major looks to strengthen its generative AI capabilities for visual and conversational commerce.
1 min
December 20, 2025
Financial Express Bengaluru
Adani plans nuclear power foray
Aims to build eight 200-MW small modular reactors
2 mins
December 20, 2025
Financial Express Bengaluru
Growing trade imbalances demand course correction
FRANCE'S PRESIDENT EMMANUEL
3 mins
December 20, 2025
Financial Express Bengaluru
CCI: AI raises new competition risks
THE RAPID ADOPTION OF artificial intelligence across sectors is creating fresh competition challenges, requiring closer coordination among regulators to keep markets open and safeguard consumer interests, Competition Commission of India (CCI) chairperson Ravneet Kaur said on Friday.
1 min
December 20, 2025
Financial Express Bengaluru
Piramal Finance exits Shriram Life for ₹600 cr
PIRAMAL FINANCE ON Friday said it has decided to sell its entire 14.72 per cent stake in Shriram Life Insurance Companyto South Africa-based Sanlam Group for ₹600 crore.
1 min
December 20, 2025
Listen
Translate
Change font size