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Mondelez to make, market Lotus Biscoff in India
Financial Express Bengaluru
|November 14, 2025
TARGETING GEN Z CONSUMERS
FOOD MAJOR MONDELEZ, best known for its Cadbury chocolates and Oreo biscuits, is launching Biscoff cookies in India from the Belgium-based Lotus Bakeries as part of a global licensing pact, it said on Thursday.
While the deal was first announced globally last year, the India rollout will happen now. Biscoff is ranked among the top five biscuit brands in the world due to its unique caramelised flavour and crunchy texture. Available through the import route so far in the country, the launch under Mondelez will mean the brand will now be visible across local stores, supermarkets and e-commerce at “accessible price points” starting from ₹10 onwards and going up to ₹110 for larger pack sizes.
This story is from the November 14, 2025 edition of Financial Express Bengaluru.
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