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IAMAI flags ‘overreach’ risk in draft AI labelling rules

Financial Express Bengaluru

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November 14, 2025

THE INTERNET AND Mobile Association of India (IAMAI), in its response to the government’s draft amendment on AI labelling, has argued that the new obligations around “synthetically generated information” (SGI) risk over-regulation and duplication of existing laws.

- OJASVI GUPTA

In its submission to the ministry of electronics & information technology (MeitY) highlighting its concerns, IAMAI said the proposed definition of SGI under Rule 2(1) is broad enough that it could cover routine, harmless digital edits. The draft defines SGI as any information created or altered using a computer or algorithm in a way that appears real. IAMAI warned that this could “unintentionally sweep in benign content and everyday user act

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