Try GOLD - Free
For an AI-powered stride
Financial Express Bengaluru
|November 09, 2025
Smart shoes race past fashion into tech
FOR MOST PEOPLE, buying shoes is still a small existential crisis. Do you go classic leather or lightweight knit? Foam midsole or air cushion? Something that makes you look taller, faster, or at least less tired on the way to work? While the rest of us are still agonising over which pair goes best with our leg-day at gym, the footwear industry has already sprinted several steps ahead, straight into the age of smart shoes.
Once a humble matter of stitching and sole, the shoe has quietly become a laboratory of sensors, processors, and even AI. Take Nike's Project Amplify, unveiled this year, which promises to "add a little more power to your stride". The system (because calling it a shoe feels weak) pairs a carbon-fibre-plated trainer with a tiny motor, a drive belt, and a rechargeable ankle cuff battery. Developed with robotics company Dephy, it essentially turns your lower leg into a mild exoskeleton.
"With Project Amplify, we're not chasing world records," says Michael Donaghu, Nike's vice-president of emerging sport and innovation. "We're adding a little fun, the realisation that you can do more than you thought you could."
Walking, supercharged
Nike isn't alone in giving footwear a technological makeover. A Pittsburgh-based startup, Shift Robotics, is trying to reinvent walking itself. Its Moonwalkers, self-described as "the world's fastest shoes", look like futuristic roller skates. They're powered by an adaptive AI drivetrain that learns your gait and accelerates it, allowing you to walk at the speed of a jog, around 7 miles per hour without breaking a sweat or a bone.
This story is from the November 09, 2025 edition of Financial Express Bengaluru.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Bengaluru
Financial Express Bengaluru
JSW Steel unit eyes debut $1-bn debt issue
JSW KALINGA STEEL (JKSL) is set to tap the corporate debt market with its debut shorter-duration bond issue this week, as it seeks to raise as much as ⁙9,500 crore ($1.03 billion), two merchant bankers said on Monday.
1 min
March 17, 2026
Financial Express Bengaluru
IDBI Bank shares plummet 16.5% as stake sale fails
UNDER PRESSURE
2 mins
March 17, 2026
Financial Express Bengaluru
Indices snap 3-day losing streak
SENSEX SOARS 940 POINTS, NIFTY RISES 258 POINTS ON VALUE BUYING IN LARGE-CAPS
2 mins
March 17, 2026
Financial Express Bengaluru
Ola eyes ₹2,000 crore via sale of battery unit stake
OLA ELECTRIC IS planning to raise up to ₹2,000 crore by selling a stake in its battery arm, Ola Cell Technologies (OCT), according to sources.
1 mins
March 17, 2026
Financial Express Bengaluru
US-Iran strikes escalate as Trump weighs deal
US allies say no to escort ships for Hormuz
2 mins
March 17, 2026
Financial Express Bengaluru
More relief for exporters this week
GOVT STEPS IN TO EASE IMPACT OF WEST ASIA WAR ON ENERGY SUPPLY, BUSINESSES
1 mins
March 17, 2026
Financial Express Bengaluru
MakeMyTrip mulls India IPO
ONLINE TRAVEL PLATFORM MakeMyTrip on Monday announced that it is considering a potential listing of its India business.
1 min
March 17, 2026
Financial Express Bengaluru
The power of paradiplomacy
INDIAN STATES ARE NOW ACTIVELY SHAPING THE COUNTRY’S ECONOMIC ENGAGEMENT WITH THE WORLD
4 mins
March 17, 2026
Financial Express Bengaluru
Basmati exports may rise despite war impact: Crisil
More relief for exporters this week
1 min
March 17, 2026
Financial Express Bengaluru
EC replaces Mamata’s top officers — CS to DGP
Setback for Oppn amid no-shows, cross-voting in Bihar and Odisha
3 mins
March 17, 2026
Listen
Translate
Change font size
