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Financial Express Bengaluru
|September 10, 2025
MARKETERS TODAY NAVIGATE a tightrope, balancing the escalating demand for personalized customer experience against a rapidly shifting backdrop of evolving expectations, proliferation of channels and technologies.
As the demand to reach customers grows louder, the pressure to meet customers where they are, and not just where businesses want them to be, is mounting. Marketers must employ AI-first intelligence and autonomous marketing agents to deliver more relevance in every interaction.
To build omnichannel, personalized campaigns, marketers require a robust, intelligent MarTech platform capable of navigating the complexities of today's multifaceted customer journeys. Customer loyalty today is driven by precise segmentation, targeted engagement, and deep customer insights, anchored in reliable, trusted data. Organizations need the capability to create unified 360-degree customer profiles that enable personalized experiences at enterprise scale across every touchpoint.
This story is from the September 10, 2025 edition of Financial Express Bengaluru.
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