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AI meets mythology
Financial Express Bengaluru
|November 10, 2025
JIOHOTSTAR'S LATEST MAHABHARAT: Ek Dharmayudh, which debuted just over two weeks ago, logged 6.5 million video views on day one and has a reach that is more than twice the OTT platform's average. Here's the plot twist: The 100-episode series is an AI-powered animated production by JioStar and Collective Media Network, featuring no traditional human actors in the lead roles.
JioHotstar says it has crossed 26.5 million views since launch.
AI represents exciting frontiers in entertainment today, says Sushant Sreeram, head of SVOD & CMO, JioStar. “Mahabharat represents this shift. AI allows us to expand visual ambition without being limited by scale,” he explains.
This story is from the November 10, 2025 edition of Financial Express Bengaluru.
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