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Ad rates set for 80% surge for Champions Trophy final

Financial Express Bengaluru

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March 06, 2025

ON MARCH 4, the day India beat Australia at the first semi-finals held at the Dubai International Cricket Stadium, the peak concurrency -- which is the highest number of viewers during a live stream -- on Jio Hotstar was at 669 million viewers.

This number is close to 20 times higher than the previous record of 35 million peak concurrency set during the 2023 ICC World Cup India versus Pakistan clash on the erstwhile

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